Lubbock Community TheatreVisit Site
A non-profit arts organization is dependent on both financial support and volunteers from their community. And no one donates anything to an organization they don't know about or don't trust. Therefore, our content strategy for LCT has been primarily focused on developing, maintaining and advocating for our brand. Brand recognition brings in community and government support, grant funds and talented local artists to lend their skills to our productions. And developing our brand online has become especially important as we work to engage a younger and more technically adept audience.
Summer 2011 - Present
Dreamweaver, Coda, Photoshop, Illustrator, Mail Chimp, concrete5, jQuery, Web Writing